Elkhart Media Air Cleaners by BW/Cook Service Experts Heating & Air Conditioning Yes. Basic air cleaners do filter some of the dust, dander and pollen in your home, emphasis on “some.” But... media air cleaners are more effective when it comes to air filters, at a 95% efficiency level. Think of it this way: the sewer grate down at the corner is only good at keeping the really big branches from being sucked down by the rain water. The same is true for smaller particles…you know, the ones that would be good to prevent from flowing through your HVAC system to the entire house: allergens, chemicals, some odors, etc. Basic 1” air filters might as well be the size of a sewer grate in terms of their stopping power. Media air cleaners, on the other hand, can get the job done. The active surface of the media air cleaner filter is much larger than the basic, coming in at 10 inches. Basic air filters must be replaced each month, while media air cleaners typically last up to half a year. Selecting the right air filter for indoor air quality keeps pollutants in check and keeps a healthy environment that leads to better health as time goes on. Remember: BW/Cook Service Experts Heating & Air Conditioning offers quality equipment choices, knowledge and expert service—for all makes and models, 24 hours a day. Our professionals will replace your sewer grate, er, your basic air filter, with a media air cleaner, so you enjoy the comfort of your home with the finest indoor air quality possible. Call BW/Cook Service Experts in Elkhart today at 574-218-6404 and clean up that air in your home.